Scientific Games launches operations in Azerbaijan
Scientific Games has commenced operations in Azerbaijan through a continuing collaboration with the conglomerate Demirören Holding.
In January, Azerbaijan's national lottery, Azerlotereya, initiated retail and digital sports betting nationwide with technology from Scientific Games.
This constituted a segment of a decade-long arrangement with Scientific Games.
The deal designated Scientific Games as the official supplier of retail and digital lottery instant and draw games. The operator also consented to provide an omnichannel lottery gaming system.
The collaboration enhances Scientific Games' current agreement with Demirören in Turkey.
The Azerlotereya national lottery was founded in 2001 under the Ministry of Economy of Azerbaijan.
“In Azerbaijan, we pursued a validated, scalable solution for both retail and online wagering,” stated Sinan Oktay, board member of Demirören Holding.
“Our collaboration with Scientific Games has achieved significant success in other major markets, and together we are providing a contemporary experience for bettors that will yield substantial results for the government of Azerbaijan.”
“Congratulations to all participants in the successful implementation of the national lottery in Azerbaijan and the recent launch of sports betting.” Pat McHugh, chief executive officer of Scientific Games Lottery, stated, "We value the vision and confidence that Demirören places in our lottery expertise, technological systems, and capacity to cater to a vast, multi-channel lottery market."
“We assert that Scientific Games provides a robust sports betting solution specifically designed for government lotteries necessitating an extensive retail and digital betting program.”
Last month, Scientific Games announced predicted profitability for its Q4 2021 results, anticipating a year-on-year revenue growth.
In January, Scientific Games obtained the World Lottery Association’s Responsible Gaming Framework Certificate for its activities across five continents.
In late 2022, the operator bought Stockholm-based Elk Studios, advancing its operations across jurisdictions in North America and Europe.
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