Kindred expands in the United States with the debut of Unibet in Washington's tribal markets.
Kindred Group will introduce its Unibet brand in Washington State via a collaboration with the Swinomish Tribe and the Swinomish Casino and Lodge in Anacortes.
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According to the agreement, which spans six years with an option for a five-year extension, Kindred and Swinomish will establish a co-branded Unibet and Swinomish retail sportsbook at the physical casino.
Online betting is presently illegal in Washington, save for mobile betting conducted on-site at land-based casinos.
The debut is contingent upon licensure and regulatory permissions and would be the eighth US state where Unibet provides sports betting.
“We are eager to broaden our presence in the US in collaboration with the Swinomish tribe,” stated Manuel Stan, Kindred's senior vice-president for North America. The inauguration of a sportsbook lounge at the Swinomish Casino and Lodge will enable us to provide premier sports betting experiences.
Kindred stated that it will persist in investing to further grow its US businesses where market conditions favour a “sustainable” business strategy. Operating conditions have proven challenging for some non-leading businesses in the US, prompting FuboTV to recently terminate its sportsbook operation.
Unibet operates in Arizona, Indiana, Iowa, New Jersey, Pennsylvania, Virginia, and Ontario, Canada.
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