Buzz Bingo introduces online casino services
Buzz Bingo, an omnichannel bingo provider, has announced the debut of its online casino, Buzz Casino.
Delaware online gaming August
Buzzcasino.com provides slots, live casino, and table games, succeeding the September 2022 introduction of Buzz Bingo's live bingo streaming service. The site was developed internally in partnership with the long-standing technology collaborator Playtech.
Dave Evans, Digital Operations Director at Buzz Group, stated that the company was "proud" to announce the debut of the new brand.
“Casino constitutes a significant component of our product portfolio, and although bingo remains central to our operations, our players enjoy engaging with new content and diversifying their leisure activities.”
“Buzz Casino represents the latest phase of our journey, as we leverage our brand ethos and over 50 years of experience in hosting players to develop our product with a focus on community.”
Buzz Bingo re-enters the online casino sector.
The announcement signifies the company's reentry into the igaming sector, having formerly provided online casino services under its prior moniker, Gala Bingo.
Subsequent to Ladbrokes' acquisition of Gala, the Gala brand was preserved for the igaming sector, whereas the retail bingo establishment was acquired by Caledonia Investments in 2015. The company subsequently divested the business to Intermediate Capital Group in 2021.
Insolvent, Buzz Bingo shuttered 10% of its retail bingo establishments in 2023.
Following three years of utilising the Gala name under licence, the company chose to rebrand as Buzz Bingo in 2018.
“It is exhilarating to introduce a novel casino product, particularly one that incorporates the enjoyment of Buzz Bingo into the casino sphere, while embracing distinct design principles,” stated Laura Craddock, head of product management at Buzz Group.
The influence of the streaming video industry has prioritised content inside the user interface, facilitating users' ability to discover their preferred games in a familiar and reliable setting characteristic of a Buzz location.
Following insolvency during the Covid-19 outbreak, Buzz Bingo declared in March its intention to close 10% of its clubs in the UK.
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